iLoop Mobile Case Study:
Diet Coke Viral Mobile Campaign

Interactive agency imc² partnered with Diet Coke to utilize iLoop Mobile's technology to expand the reach of its successful Diet Coke Plus podcasts campaign, by adding a mobile phone text-a-friend component. On the campaign site, users can easily opt in to send a friend a text message alerting the friend to five free music downcasts, presented by Diet Coke Plus. On the site the user can quickly enter a friend's mobile phone number, see the standard text message their friend will receive, enter an encrypted security key, check a permission box, and send the message. The text-a-friend component was important for peer-to-peer endorsement among the primary target audience.

© 2008 The Coca-Cola Company. Diet Coke is a registered trademark of The Coca-Cola Company.