GAWKER

INDUSTRY: Media & Publishing

Gawker Media’s flagship title, a mix of pop culture and media gossip, updated up to two dozen times a day. Gawker is compulsory reading for New York editors and reporters, and often sets the agenda for the entertainment weeklies, gossip columns such as Page Six, and the soft sections of newspapers such as the New York Times.

Product

iLoop Mobile's mFinity™ Texture™ for Subscription Groups

Goals

• Reach subscribers anywhere, anytime
• Offers up-to-the-minute celebrity news and gossip
• Increase readership and subscribers
• Generate a new revenue stream

iLoop Mobile Solutions

iLoop Mobile developed a mobile subscription service for gawker.com and defamer.com.