INDUSTRY: Racing
The San José Grand Prix will be so much more than a race. It’s a week-long festival both on and off the track. Activities include Speedfest, Pit Stop Park and Festival Areas with interactive games, live music, driver autograph sessions and more. Off-track events include a golf tournament, a drivers’ VIP party, the CXO Go Kart race and the Canary Fund gala fundraiser. All proceeds from these events are benefitting Canary Fund.
Product
iLoop Mobile mFinity™ total platform
Goals
iLoop Mobile Solutions
iLoop Mobile developed five mobile campaigns for the SJGP including two sweepstakes promotions, voting, content subscription, and video distribution to reach out and engage fans in a new way.
