Loc-aid Technologies

INDUSTRY: Trade Show

CTIA Wireless® is the premier venue for all things wireless. This trade show has the distinction of being the largest and most comprehensive in the industry. If it has to do with wireless it can be found here. LOC-AID, an industry leader in Location Based Services (LBS) and LBS technology, was an exhibitor at the show, and developed with iLoop Mobile a location-aware mobile campaign to drive attendee foot traffic to LOC-AID sponsor booths.

Product: mFinity™ Texture™ SMS Quiz template and LOC-AID Application Creation Engine (ACE).

Goals:

• Illustrate how a mobile-oriented location-aware campaign can be constructed and evaluated.
• Show the effectiveness of driving a target audience to specific physical venues.
• Demonstrate the effectiveness of engaging a target audience with entertaining content and monetary incentives

iLoop Mobile Solutions:

The campaign consisted of two sequential games, both held during exhibit hours of the CTIA Wireless 2007 Show at the Orange County Convention Center in Orlando, Florida. First was the “qualifying event”, an SMS-based quiz game (powered by iLoop Mobile’s mFinity™ Platform) showcasing sponsor venues and messages that any show attendee could play. The second game was the “Grand Prize event” where 10 participants (chosen from winners of the qualifying SMS quiz game) followed clues in an Amazing Race-type treasure hunt for the final prize of $10,000 (Powered by LOC-AID Technologies’ Application Creation Engine, ACE).