Create a channel for constant contact with your customers via content they value and look forward to receiving. Smart Mobile Alerts™ and SMS subscriptions increase the impact of SMS alerts with messages that can recognize who the customer is, what they are doing, and where they are doing it–and deliver a relevant alert or subscription message that fits their immediate context. The patent-pending Situational Relevance Engine™ automates the delivery of alert and subscription messages to match or relate to the customer’s location, weather, history, date or time, profile data or any other external event or information trigger. The engine's database stores subscriber behavior and consumption trends for subsequent message targeting.