Deliver coupons that can be received instantly and saved/redeemed from a device that customers always have on their person.
Example: Unique on-pack codes printed on product wrappers can be sent by consumers via text, with a text response that includes a mobile Internet site link for free mobile content downloads. mFinity validates codes by matching codes in the system (and printed on wrappers) to codes sent by consumers. Location of participation can also be determined by this unique code matching.