Smart Mobile Coupons™ with Dynamic Customer Relevance

Heighten the impact of mobile marketing with mobile coupons that can recognize who the customer is, what they are doing, and where they are doing it–and deliver the right coupon or promotional message that fits their need.

iLoop Mobile's Smart Mobile Coupons™ offer the following features and benefits:

• Unique segmented and data-based coupon delivery that increases customer acquisition, conversion rates and loyalty
• Smart Mobile Coupons™ go beyond basic SMS coupon campaigns that send the same coupon to a diverse consumer base
• Patent-pending Situational Relevance Engine™ automates the delivery of coupons that match or relate to the customer’s location, weather, redemption history, date/time or any other external event or information trigger
• Integrates with CRM databases, automatically delivering coupons relevant to the consumer’s profile data and history in the database
• Handles quota, validation, distribution timing, expiration and redemption code management
• Personalized coupon delivery can dynamically target individual consumers and groups of consumers using any number of criteria or profile triggers
• Coupons can be delivered as simple SMS messages with a redemption code or as a SMS with a URL link to a WAP landing page or multi-page mobile site
• Coupons can contain alphanumeric codes, standard barcodes or 2D barcodes that can be scanned/redeemed at retail point of sale
• Redemption code lists from the marketer can be uploaded into the system or codes can be generated by the system
• Coupon database stores consumer behavior and campaign trends for subsequent targeted delivery
• Advanced analytics dashboard is integrated with campaigns to report on segmented results

Basic SMS Couponing

For campaigns that don't require highly focused segmentation and targeting, basic SMS coupon campaigns are also available. Consumer simply texts a keyword to a five-digit number (shortcode), and a text message coupon is instantly delivered that can be saved in their phone and redeemed at a later date.

• Unique redemption codes available for validation/redemption at retail or website
• Deliver SMS coupons with no redemption code that are simply shown at point of sale for easy to execute campaigns without back end integration
• Universal redemption codes where all coupons have the same code
• On-package marketing—consumer texts unique codes (instead of a keyword) that are displayed on-pack to receive the SMS coupon/promotion